Jason Blum and James Wan announced on November 3 that their joint production company, formerly Blumhouse Atomic Monster, will now operate as Blumhouse Atomic. The word “Monster” is gone. Both Blumhouse and Atomic Monster survive as distinct creative labels underneath the new umbrella.
Blum described the rename as an organic next step. “When we merged our companies, we believed the whole would be greater than the sum of its parts,” he said in a statement to Deadline. Wan, for his part, kept the focus on the work. “The future of horror comes from new voices,” he said, naming filmmakers Kane Parsons, Curry Barker, Josh Giuliano, and Dylan Clark as collaborators the company intends to build long-term relationships with.
The numbers earned them the right to rename. Parsons’ Backrooms crossed $400 million globally, making it A24’s highest-grossing release. Barker’s Obsession, produced for under $1 million, reached $519 million worldwide and became Focus Features’ biggest film ever. Blum called the combined entity capable of “the output of a studio” while maintaining the kind of creative freedom and financial discipline the two companies made their names on.
Upcoming projects under the Blumhouse Atomic banner include The Exorcist: Martyrs, Barker’s buddy comedy Anything But Ghosts, the Parker Posey horror film Sleepover, and a new Saw chapter with Wan returning to the franchise he co-created.
The rebrand leaves one open question: what a name like Blumhouse Atomic signals about which of the two partners now defines the brand. For now, it suggests Blum’s.