Bill Kramer's institutional reset claims its most visible casualty yet as the Oscars prepare to leave their broadcast home of nearly half a century.

The Academy of Motion Picture Arts and Sciences has eliminated its Chief Oscars Officer role, parting ways with executive Teni Melidonian as CEO Bill Kramer reshapes the institution around its pivot from broadcast television to digital streaming.

Melidonian, who joined the Academy more than two decades ago in its publicity department and was promoted to Chief Oscars Officer in 2024, served as the organization's key liaison to Disney and ABC. She will remain as a consultant for one year during the platform transition. Jennifer Davidson, who leads the Academy's Marketing, Communication and Content team, has absorbed Melidonian's Oscars production duties.

The restructuring accelerates a broader institutional reset centered on the Academy's reported $100 million annual deal with YouTube, which will carry the 100th Oscars ceremony in 2028. The show will also relocate from the Dolby Theatre to LA Live and will introduce new award categories.

"I know that change can be challenging," Kramer said in a statement obtained by The Wrap. "It is critical that we align our teams in a way that supports both our immediate priorities and our long-term vision."

The personnel moves follow a period of visible contraction. In 2024, the Academy dismissed 16 employees from its archive and library division, including its head of preservation. The 98th Academy Awards drew 17.86 million viewers across ABC and Hulu, a 9 percent decline from 19.69 million the prior year. With no apparent floor on linear viewership, the shift to YouTube represents less a bet than a concession.