About
David Isaac Friley (born November 13, 1986), known professionally as Dave Free, is an American filmmaker and record producer. Born and raised in Inglewood, California, he is best known as the manager and creative partner of fellow California native Kendrick Lamar. During his tenure as co-president of Top Dawg Entertainment (TDE), Free directed music videos and short films with Lamar under the name the Little Homies. Following his departure from TDE in 2019, he co-founded the creative company pgLang with Lamar. Free's accolades include two Grammy Awards and three MTV Video Music Awards.
Filmography
Ca$ino Album Listening2026 · Executive Producer
Kendrick Lamar's Super Bowl LIX Halftime Show2025 · Executive Producer
The Pop Out: Ken & Friends2024 · Executive Producer, Creative Director
The Melodic Blue: Baby Keem2023 · Writer, Executive Producer
Kendrick Lamar Live: The Big Steppers Tour2022 · Director, Creative Director, Executive Producer
We Cry Together2022 · Executive Producer, Director