Sergio Kardenas was born in Mexico City in 1973, His father was a rock musician in the 1960s; who did a couple records with his own band, and a LP with RCA Records. However he gave up his music career when he married Sergio's mother." Sergio began his photography career in November of 1987. That was the first time he was paid for his photography. "My first magazine work was in People magazine. It was a photo of Arnold Schwartezeneger, that I took for Planet Hollywood, in Mexico. The photo was credited as being 'Courtesy of Planet Hollywood,' but it was my photograph, and I knew that I wanted to see more of my photos in print," Sergio recalls. Amongst his celebrity models have been the legendary singer and rock figure Angela Bowie, world-famous drag queen Lady Bunny, Pat Benatar, Demi Moore, Bruce Willis (for Planet Hollywood), Guillermo Diaz of Showtime's Weeds, and Randy Jon…
