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The Merchants of Cool

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

DocumentaryHistoryMusic
February 27, 20010h 55m7.5 / 10
Overview

A documentary on the marketing of pop culture to Teenagers.

Director
Barak Goodman
Barak Goodman
Cast
Douglas Rushkoff
Douglas RushkoffSelf
Christina Aguilera
Christina AguileraSelf
Greg Berlanti
Greg BerlantiSelf
Jessica Biel
Jessica BielSelf
Adam Carolla
Adam CarollaSelf
Fred Durst
Fred DurstSelf