PMC absorbs The Verge, Eater, and SB Nation into a new 25-title subsidiary that now controls nearly every major English-language film trade.

Penske Media Corporation finalized its acquisition of the remaining Vox Media brands on June 18, announcing the formation of a new subsidiary called PMX to house its expanded portfolio. The deal brings Eater, The Verge, SB Nation, PopSugar, The Dodo, Punch, and Thrillist into a PMC fold that already includes Deadline, Variety, The Hollywood Reporter, IndieWire, Rolling Stone, Billboard, and Sportico. The combined entity spans 25 titles.

PMC was already Vox Media's largest shareholder prior to completing the acquisition. Financial terms were not disclosed. The deal also transfers Vox's advertising marketplace Concert and its first-party data platform Forte to PMC ownership.

Ryan Pauley, formerly president and chief revenue officer of Vox Media, will lead PMX as its president based in New York. Tom Finn becomes chief operating officer of PMX; Ken Delalcazar takes the CFO role. PMC chairman and CEO Jay Penske said in a statement: "I am very proud to welcome this tremendous team and leading brands to Penske Media."

The acquisition places all four of English-language film journalism's primary trade publications under one corporate parent. Deadline, Variety, The Hollywood Reporter, and IndieWire now share a roof with Billboard, Rolling Stone, Sportico, and The Verge. PMC describes the combined PMX entity as the world's largest digital publisher by title count.

The deal arrives as media companies accelerate consolidation across digital, broadcast, and print. For the film industry, the structural consequence is plain: the trades that shape how Hollywood covers itself now operate within a single ownership structure.